If you’re a musician or artist who wants to stay ahead of the curve when it comes to publicity and marketing, you would do well to count Trent Reznor as one of your mentors.
Trent has consistently re-invented his connection with his fans over the past few years.
His latest idea is the game for the iphone that if you score over a certain amount puts you in the running for some exclusive concert tickets.
Other musicians watch and learn.
p.s. has anyone listened to trent’s newest music? I know as a musician I’m mostly following him for business ideas, I’ve downloaded his album but not listened. What about you?